Addressable & data-enabled TV adoption among U.S. advertisers 2018

Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
Created with Highcharts 5.0.144646323265656363Addressable linear TVData-enabled linear TV (DETV)010203040506070

The data displays the share of marketing professionals using addressable and data-enabled TV advertising in the U.S. as of January 2018. During the early 2018 survey it was found that 46% of responding advertisers had already used addressable TV in the preceding 12 months.

Addressable linear TV 46 65
Data-enabled linear TV (DETV) 32 63