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Addressable & data-enabled TV adoption among U.S. advertisers 2018

Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018

The data displays the share of marketing professionals using addressable and data-enabled TV advertising in the U.S. as of January 2018. During the early 2018 survey it was found that 46% of responding advertisers had already used addressable TV in the preceding 12 months.

Addressable linear TV 46 65
Data-enabled linear TV (DETV) 32 63

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