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Addressable TV benefits according to U.S. marketers 2017

Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017

The data displays the leading benefits of addressable TV advertising according to marketers in the U.S. as of March 2017. During the early 2017 survey it was found that 65% of responding marketers believed precise targeting was the top advantage of addressable TV.

Targeting precision and granularity	65
Increased ad relevance	59
Targets unique households	56
Eliminates waste in TV buys	50
Better ROAS/ROI	49
Delivers hard-to-reach audiences	47
Greated accountability and measurement	44
Delivers important and meaningful reach	36
Ability to optimize future campaigns based on back-end results	36
Ability to manage ad frequency	29
Ads delivered across screens/platforms	27

Addressable TV benefits according to U.S. marketers 2017

StatInvestor