Internet » Advertising & Marketing » Programmatic advertising | Global cost of digital ad fraud 2022

Digital ad fraud losses worldwide 2018-2022

Estimated cost of digital ad fraud worldwide in 2018 and 2022 (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data shows the estimated cost of digital advertising fraud worldwide in 2018 and 2022. According to the source, fraudulent, nonhuman traffic involvement in digital advertising in 2018 was estimated to incur losses of 19 billion USD to advertisers worldwide.

2018 19
2022 44