Internet » Advertising & Marketing » Programmatic advertising | Global programmatic ad fraud rates by vertical 2017

Global programmatic ad fraud rates in Q1 2017, by vertical

Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
Created with Highcharts 5.0.1450503939343427272424232322222121181817171313Society andcultureSociety and cultureBusiness andeconomyBusiness and economyRecreationGovernmentEntertainmentNews and mediaHealthComputers andinternetComputers and internetEducationArtsScience0102030405060

The data shows the programmatic ad fraud rates worldwide in the first quarter of 2017, broken down by industry. During the studied period, 27% of ad impressions served programmatically in the government vertical were fraudulent.

Society and culture 50
Business and economy 39
Recreation 34
Government 27
Entertainment 24
News and media 23
Health 22
Computers and internet 21
Education 18
Arts 17
Science 13

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