Internet » Advertising & Marketing » Programmatic advertising | Global programmatic ad fraud rates by browser 2017

Global programmatic ad fraud rates in Q1 2017, by browser

Programmatic ad fraud rates worldwide in 1st quarter 2017, by browser

The data shows the programmatic ad fraud rates worldwide in the first quarter of 2017, broken down by browser. During the studied period, 37% of ad impressions served programmatically on Firefox were fraudulent.

Internet Explorer 42
Firefox 37
Opera 28
Chrome 28
Safari 10