Internet » Advertising & Marketing » Programmatic advertising | Share of U.S. programmatic ad with objectionable content by source 2016

Share of programmatic ad impressions flagged on objectionable content U.S. H2 2016

Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source

The data displays the share of ad impressions flagged on objectionable content on programmatic campaigns in the U.S. in 2nd half 2016, by source. It was found that 26.7% of ad impressions from programmatic campaigns in the United States were labeled as objectionable due to adult content.

Adult 26.7
Alcohol 5.4
Hate seech 7.3
Illegal downloads 2.3
Illegal drugs 9.1
Offensive language 19.8
Violence 29.5

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