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Actions ensuring quality of programmatic ads among marketers in North America 2017

Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017

The data describes the leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017. According to the findings, 41% of responding marketing professionals said they would try more granular site targeting in order to ensure high quality programmatic advertising.

Put more pressure on programmatic tech partners to proactively screen for fake news	55
Try more granular site targeting	41
Use a whitelist	35
Shift from open exchange to private buying	27
Not planning to take any action	8

Actions ensuring quality of programmatic ads among marketers in North America 2017

StatInvestor