The data describes the frequency with which social media users in the U.S. make a purchase that begins on a social media platform. During the August 2017 survey, 32.1% of respondents stated that they made a purchase beginning on a social media site about once a month.
Once a month | 32.1 |
Multiple times a month | 4.4 |
2-3 times a month | 9.9 |
Never | 53.6 |