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U.S. social media content format purchase influence 2017

Social media content formats that influence internet users in the United States to purchase a product as of April 2017

The data shows the social media content formats that influence internet users in the U.S. to purchase a product. According to the April 2017 findings, 86% of respondents stated that video content on social media influenced them to make a product purchase.

Video	86
Image	78
Text	44
Animated GIFs/images	40
Live stream	40

U.S. social media content format purchase influence 2017

StatInvestor