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U.S. consumer actions after discovering a product in a brands social media post 2017

What action did you take after discovering a product in a brand's social media post?

The data describes the most common U.S. consumer actions after discovering a product in a brand's social media post. According to the August 2017 survey results, 44% of consumers reported to have purchased the product later online after the discovery period. Only 11% of respondents stated to have purchased the item immediately.

Bought immediately	11
Bought later online	44
Bought later in a physical store	21
Have never purchased a product they've seen in a social post	14
Other reaction	9

U.S. consumer actions after discovering a product in a brands social media post 2017

StatInvestor