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U.S. consumer influence factors to purchase a retail product via social media 2017

Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?

The data describes the factors most impacting U.S. consumers decision to buy a retail product through a brand's social media channel. According to the August 2017 findings, 50% of respondents stated that user-generated content such as images from customers who had previously purchased the product would increase their likelihood of buying.

UGC like images from customers who previously bought the product	50
Easy payment system with information already saved (like Amazon Pay)	49
Recommendations of other products I'd like	39
Ability to buy directly through social media	36

U.S. consumer influence factors to purchase a retail product via social media 2017

StatInvestor