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Social media e-commerce influence 2015

Which of the following aspects of social media influence your online shopping behavior?
Created with Highcharts 5.0.144545444430302525222220201616Reading reviews, comments, and feedbackReceiving promotional offeringsViewing advertismentsStaying on top of current fashion and product trendsWriting reviews, comments and feedbackAssociating with particular brands and retailersPurchasing products directly via a social media channel02.557.51012.51517.52022.52527.53032.53537.54042.5454…47.5

The data describes the social media aspects with the strongest influence on the online shopping behavior. According to the September 2016 survey, 45% of responding online shoppers stated that reading reviews, comments and feedback influenced their online shopping behavior.

Reading reviews, comments, and feedback 45
Receiving promotional offerings 44
Viewing advertisments 30
Staying on top of current fashion and product trends 25
Writing reviews, comments and feedback 22
Associating with particular brands and retailers 20
Purchasing products directly via a social media channel 16

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