Internet » Advertising & Marketing » Social commerce | Social media online shopping influence 2015

Social media e-commerce influence 2015

Which of the following aspects of social media influence your online shopping behavior?

The data describes the social media aspects with the strongest influence on the online shopping behavior. According to the September 2016 survey, 45% of responding online shoppers stated that reading reviews, comments and feedback influenced their online shopping behavior.

Reading reviews, comments, and feedback	45
Receiving promotional offerings	44
Viewing advertisments	30
Staying on top of current fashion and product trends	25
Writing reviews, comments and feedback	22
Associating with particular brands and retailers	20
Purchasing products directly via a social media channel	16

Social media e-commerce influence 2015

StatInvestor