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U.S. visual content access prior to purchase 2016

How often do consumers seek out visual content prior to purchase?

The data describes the frequency of visual content access prior to purchase according to a survey of consumers in the U.S. During the September 2016 survey period, 40% of respondents stated that they always viewed visual content such as photos or videos before buying.

Always	40
Regularly	32
Sometimes	20
Occasionally	5
Never	3

U.S. visual content access prior to purchase 2016

StatInvestor