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Global beauty fans using social media as a beauty retail platform 2017

Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017

The data describes the share of beauty fans worldwide who use social media as a platform for beauty retail activities as of the third quarter of 2017. According to the findings, 55% of beauty fans reported to be following their favorite brand on social media, while an additional 50% reported to using social media to research products prior to purchasing.

Follow favorite brands on social media 55
Use social media to research products 50
Say lots of likes on social media would encourage them to buy 28
Say the chance to buy directly via social media would encourage them to buy 14

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