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Social media usage for brand research among U.S. Facebook users 2016, by age group

Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group

The data describes the share of Facebook users in the U.S. who use social media for brand research, sorted by age group. As of the third quarter of 2016, 39% of responding Facebook users aged 16 to 24 years stated that they used social networks to research products.

16-24	39	7
25-34	45	13
35-45	36	7
45-54	25	4
55-64	15	3

Social media usage for brand research among U.S. Facebook users 2016, by age group

StatInvestor