Internet » Advertising & Marketing » Social commerce | U.S. user-generated content access prior to purchase 2016

U.S. visual user-generated content access prior to purchase 2016

How often do consumers seek out visual content from other consumers prior to purchase?

The data describes the frequency of user-generated visual content access prior to purchase according to a survey of consumers in the U.S. During the September 2016 survey period, 15% of respondents stated that they always viewed user-generated visual content such as photos or videos before buying.

Always	15
Regularly	24
Sometimes	31
Occasionally	18
Never	12

U.S. visual user-generated content access prior to purchase 2016

StatInvestor