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Instagram: average branded IGC engagement rate 2017, by vertical

Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical

The data describes the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by vertical. During the measured period, influencer-generated content in the beauty category had an average engagement rate of 3.22% per branded Instagram post.

Retail & fashion 5.27
Food & beverage 4.13
Travel & hospitality 3.95
Alcohol 3.49
CPG 3.32
Beauty 3.22
QSR & dining 2.52

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