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Instagram: average branded IGC engagement rate 2017, by vertical

Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical
Created with Highcharts 5.0.145.275.274.134.133.953.953.493.493.323.323.223.222.522.52Retail & fashionFood & beverageTravel & hospitalityAlcoholCPGBeautyQSR & dining00.250.50.7511.251.51.7522.252.52.7533.253.53.7544.254.54.7555.255.55.…5.75

The data describes the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by vertical. During the measured period, influencer-generated content in the beauty category had an average engagement rate of 3.22% per branded Instagram post.

Retail & fashion 5.27
Food & beverage 4.13
Travel & hospitality 3.95
Alcohol 3.49
CPG 3.32
Beauty 3.22
QSR & dining 2.52

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