The data presents the number of Instagram followers of leading global brands as of August 2017. During that month, National Geographic had more than 83 million Instagram followers. Nike was ranked second with 75.4 million followers on the social networking app. In September 2017, Instagram reported 700 million monthly active users, making it one of the most popular social networks worldwide. Following brands and celebrities is one of the most popular Instagram activities, making Instagram is a highly relevant marketing channel - in September 2017, the company reported 2 million monthly active advertisers on its platform.
