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Instagram: video and image post user interactions 2017, by profile size

Average number of video and image post user interactions on Instagram as of July 2017, by profile size

The data describes the comparison of video and image post user interactions on Instagram as of July 2017, broken down by profile size. According to the source, image posts of brands whose profile reached between 10 thousand and 100 thousand fans lead to an average of 627 user interactions per post.

1-1k fans 42 40
1k-10k fans 103 88
10k-100k fans 627 444
100k to 1m fans 4173 2743
1m-10m fans 36304 26469
10m+ fans 385555 207340

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