Social ad spend worldwide 2014-2016

The data shows social advertising expenditure worldwide in 2014 as well as a forecast for 2015 and 2016. Magnaglobal projected the spending would reach 30.99 billion USD in 2016. In the U.S., the spending amounted to 14.82 billion USD, whereas in China to 3.68 billion. According to a different source, desktop social ad spend amounted to 8.63 billion USD and mobile social ad spend to 18.43 billion worldwide in 2016.