The data displays leading advertising / promotion media and small and medium-sized businesses (SMBs) in the U.S. as of the third quarter of 2017. Among responding marketers from companies with 100 employees or less and spending at least 25 thousands USD on advertising and promotions annually, 90.4% stated they used print and outdoor advertising.
Digital | 97.7 |
Social | 95.4 |
Print and outdoor | 90.4 |
Yellow Pages and directories | 85.2 |
Sponsorship and giveaway | 81.5 |
Mobile | 85.6 |
Broadcast and cable | 63 |