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U.S. SMBs: leading ad media 2017

Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017

The data displays leading advertising / promotion media and small and medium-sized businesses (SMBs) in the U.S. as of the third quarter of 2017. Among responding marketers from companies with 100 employees or less and spending at least 25 thousands USD on advertising and promotions annually, 90.4% stated they used print and outdoor advertising.

Digital	97.7
Social	95.4
Print and outdoor	90.4
Yellow Pages and directories	85.2
Sponsorship and giveaway	81.5
Mobile	85.6
Broadcast and cable	63

U.S. SMBs: leading ad media 2017

StatInvestor