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U.S. small businesses: entity responsible for social media accounts management 2017

Entities responsible for social media accounts management of small businesses in the United States as of February 2017

The data displays data on the management of social media accounts among small businesses in the U.S. as of February 2017. During a survey, 84.13% of respondents stated that their company's social media accounts were managed by the owners of the companies.

Small business owner 84.13
Outside agency or consultant 6.75
Non-marketing employee 5.95
Full-time marketing employee 3.17