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U.S. marketing channel investment priorities 2017

Leading channels, technologies and services marketers are planning to invest in as of December 2016

The data displays leading marketing investments according to marketing professionals in the U.S. in 2017, broken down by channel. The source reports that 39% of respondents said their priority in marketing investment was search engine marketing and optimization.

Social media marketing	67
E-mail	63
Web analytics	48
Content marketing	46
Direct mail	43
Video marketing	41
SEM/SEO	39
CRM	38
Marketing automation	34
Mobile	34
Database marketing	31
Retargeting	21
Account-based marketing	21
E-commerce platforms	20
Affiliate marketing	14
Programmatic	8
Translation/globalization	7
Other	5

U.S. marketing channel investment priorities 2017

StatInvestor