Share of social media in digital marketing budgets in the United States 2013-2016

The data displays the share of digital marketing budgets devoted to social media marketing according to marketers in the U.S. from 2013 to 2016. During the September 2016 survey it was found that 31% of responding marketers in the country indicated devoting between 11 and 20% of their digital marketing budgets solely to social media marketing, up from 19% who said the same in early 2013.