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Share of social media in digital marketing budgets in the United States 2013-2016

Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016

The data displays the share of digital marketing budgets devoted to social media marketing according to marketers in the U.S. from 2013 to 2016. During the September 2016 survey it was found that 31% of responding marketers in the country indicated devoting between 11 and 20% of their digital marketing budgets solely to social media marketing, up from 19% who said the same in early 2013.

January 2013 62 19 9 3 4 4 0
September 2013 54 16 8 3 2 5 11
June 2014 50 18 8 3 2 3 16
February 2015 48 18 8 4 3 4 15
September 2015 42 15 11 6 4 7 15
February 2016 37 19 12 8 4 6 13
September 2016 6 31 20 16 6 6 8