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Adoption of social media advertising 2016, by platform

Leading paid social properties used for promotion and advertising worldwide in 2016

The data displays data on the adoption of social media advertising worldwide as of late 2016, by platform and marketer's type. During a survey, 34% of marketers working mainly with business clients stated their organizations used YouTube ads.

Instagram	53	25	22
Facebook Promoted Posts	49	32	19
Facebook ads	43	35	22
Pinterest Rich Pins	43	43	14
YouTube ads	34	34	31
Pinterest Promoted Pins	33	42	25
Twitter Promoted Tweets	23	54	23
LinkedIn ads	13	63	25

Adoption of social media advertising 2016, by platform

StatInvestor