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Adoption of digital marketing worldwide 2016, by marketer's type

Leading digital marketing activities used by agencies and marketers worldwide in 2016

The data displays data on the adoption level of various digital marketing channels worldwide as of late 2016, by marketer's type. During a survey, 52% of agency marketers or marketing consultants stated their organization carried out e-mail marketing.

Search engine optimization	95	92	76
Paid search advertising	89	84	79
Social media marketing	73	84	61
Social media advertising	76	69	58
Digital display marketing	71	70	50
E-mail marketing	52	78	56

Adoption of digital marketing worldwide 2016, by marketer's type

StatInvestor