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Leading programmatic ad channels bought by B2B advertisers in the United States 2017

Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017

The data displays information on the channels for which B2B ad buyers purchased ads programmatically in the U.S. as of October 2017. During the survey, 59% of respondents stated than they purchased video ads programmatically, while 88% were buying display advertising programmatically.

Online display	88
Mobile	62
Digital video	59
Social	51
Native/content	50
Radio/audio	14
TV	12
Direct mail	11
Out-of-home	3

Leading programmatic ad channels bought by B2B advertisers in the United States 2017

StatInvestor