The data displays a prediction regarding the most effective marketing techniques of 2018, according to marketers worldwide. The survey results show, that 20% of marketers projected that content marketing would be the marketing activity to have the biggest commercial impact on their business in 2018.
Content marketing | 20 |
Artificial Intelligence and machine learning | 14 |
Big data | 14 |
Social media marketing | 10 |
Marketing automation | 9 |
Mobile marketing | 9 |
Conversion rate optimisation (CRO) | 5 |
Search engine optimisation (SEO) | 4 |
Communities | 3 |
Internet of Things (IoT) | 3 |
Online PR | 3 |
Paid search marketing | 2 |
Wearables | 2 |
Partnerships | 2 |
Other | 1 |
Display | 1 |