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Median ROI from direct marketing channels worldwide 2017

Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017

The data describes information on the median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017. It was found that e-mail marketing generated a median ROI of 124% according to marketers using this channel. At the same time social media marketing was believed to generated a median ROI of 30%.

E-mail 124
Social media 30
Direct mail 29
Paid search 23
Online display 16

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