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Ability to measure social media marketing ROI worldwide 2018

Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018

The data describes information on the ability to the return on investment for social media activities among marketers worldwide as of January 2018. During the survey, 38% of respondents were uncertain about their ability to measure this type of ROI.

Strongly agree	10
Agree	34
Uncertain	38
Disagree	18

Ability to measure social media marketing ROI worldwide 2018

StatInvestor