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U.S. B2B most effective content types for moving prospects through funnel 2017

Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017

The data shows data on the most valuable content marketing types for moving prospects through the funnel according to B2B marketers in the U.S. as of July 2017. During the survey, 37% of respondents said that whitepapers were the content that helped moved their prospects through the B2B sales funnel.

Articles/blog posts	49
Whitepapers	37
Video	36
Research reports	33
Webinars	29
Products or service comparisons	25
Social media posts	22
Content created with partners	21
Images	18

U.S. B2B most effective content types for moving prospects through funnel 2017

StatInvestor