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Average U.S. brand response rate on social media 2017, by vertical

Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical

The data describes the average brand response rate on social media in the U.S. as of the third quarter of 2017, by vertical. According to the findings, the retail industry had an average response rate of 16% to communicating back to their consumers on social media, while the consumer goods industry reported in 14%.

Utilities	18
Retail	16
Consumer Goods	14
Banking/Finance	13
Travel/Hospitality	12
Internet/Technology	11
Marketing/Advertising	11
Automotive	11
Real Estate	10
Healthcare	9
Professional Services	9
Government	8
Education	7
Nonprofit	7
Media/Entertainment	6

Average U.S. brand response rate on social media 2017, by vertical

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