The data describes the average number of daily brand posts on Twitter as of the first half of 2017, broken down by vertical. According to Brandwatch, leading luxury fashion brands generated an average of 1.9 tweets every day. Non-profits tweeted 10.4 times per day on average.
Retaurants | 12.8 |
TV Networks | 11.7 |
Non-Profits | 10.4 |
Automotive | 8 |
Public Sector | 7.2 |
Retail | 6 |
Airlines | 5.9 |
Average | 5.3 |
Telecommunication | 4.2 |
Consumer Technology | 3.3 |
Financial Services | 3.1 |
Pharmaceuticals & Healthcare | 2.4 |
Luxury Fashion | 1.9 |
Packaged Food and Beverages | 1.2 |
CPG | 0.8 |
Alcohol | 0.5 |