Internet » Advertising & Marketing » Social media marketing | Global perceived relevance of advertising in selected media 2017

Perceived relevance of advertising media worldwide 2017

Perceived relevance of advertising in selected media among consumers worldwide as of October 2017

The data displays data on the perceived relevance of advertising in selected media among consumers worldwide as of October 2017. During the survey, 39% of respondents stated that advertising on social media was very or somewhat relevant.

Social media	39	32
TV ads	34	32
Print ads	28	38
Internet display ads	25	43
Direct mail	23	45
Ads on streaming music services	23	47
Radio ads	22	47
Billboards and posters	19	49
Ads on streaming video services	19	48
Ads in gaming apps	17	57

Perceived relevance of advertising media worldwide 2017

StatInvestor