The data describes the leading ways consumers prefer to be contacted by brands in the U.S. as of July 2017. According to the findings, 18% had stated they would prefer brands to contact them via direct mail., while 1% chose chatbots.
61 | |
Direct mail | 18 |
The brand's mobile app | 6 |
Social media channels | 5 |
Text message/SMS | 5 |
Phone call | 4 |
Chatbots | 1 |