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U.S. consumers influenced by social media ads to buy products in 2017, by ethnicity

Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicity

The data describes the share of consumers who have purchased products after seeing an ad on social media in the U.S. as of September 2017, by ethnicity. According to the findings, 53% of responding Hispanics said they had purchased products after viewing a social media ad.

White	38	51	10
Hispanic	53	40	8
African American	45	47	8
Other	42	45	13

U.S. consumers influenced by social media ads to buy products in 2017, by ethnicity

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