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U.S. internet users attitude towards brand posts on social media 2017

Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017

The data shows the primary attitudes of U.S. internet users towards selected brand behaviors on social media as of April 2017. According to the report, when brands use video clips, 83% of respondents had stated they found the content ''cool'', while 17% had found it to be ''annoying.'' There was similar reporting when respondents were asked about brands that responded to questions on social media.

Using video clips	83	17
Responding to questions	83	17
Joining conversations	68	32
Talking about timely events	66	34
Using GIFs	58	42
Making fun of competitors	33	67
Using slang	31	69
Talking politics	29	71
Making fun of customers	12	88

U.S. internet users attitude towards brand posts on social media 2017

StatInvestor