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U.S. consumers who find YouTube video advertising helpful 2017

Share of consumers who found YouTube advertising videos to be helpful in the United States as of May 2017

The data describes the share of consumers in the U.S. who found YouTube advertising videos to be helpful as of May 2017. During the survey period, 11% of respondents had expressed that they found YouTube video advertising to be very helpful, while 31% had reported that it was not helpful at all.

Very helpful 11
Kind of helpful 20
Not too helpful 21
Not helpful at all 31
I don’t know 3
I do not use 14