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Consequences of negative social media brand interactions in the United States 2017

Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017

The data describes the most common actions taken by internet users in the U.S. if a brand ignores or reacts poorly to their complaint on social media as of July 2017. During the survey period, 50% of respondents stated that they boycotted brands that reacted poorly to their complaints on social media.

Boycott brands	50	35
Share with friends offline	42	34
Share with friends online	41	31
Post again on social	31	18
Contact on another channel	26	40
Unfollow them	26	19
Forget about it	13	20

Consequences of negative social media brand interactions in the United States 2017

StatInvestor