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Reasons causing social media brand unfollows in the United States 2017, by age group

Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group

The data displays the leading brand behavior on social media that prompt U.S. users to unfollow brand pages. According to the January 2017 survey, 17.6% of Millennial respondents have unfollowed a brand's social media page because they found the brand spammed them too much.

Annoying	22.4	22	21.5
Bad experience	21.2	13.6	21.5
Spammy	17.6	20.3	29.2
Offensive	6.5	17.8	9.2
Unresponsive	5.9	5.9	4.6

Reasons causing social media brand unfollows in the United States 2017, by age group

StatInvestor