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Most popular social media apps in the United States 2018, by reach

Most popular mobile social networking apps in the United States as of May 2018, by reach

The data presents the most popular social networking apps in the U.S. as of May 2018, ranked by mobile reach. During that month, 88.4% of mobile users accessed the Facebook app. Facebook's Messenger app had a mobile audience reach of 57.1%.

Facebook	88.4
Instagram	60.1
Facebook Messenger	57.1
Twitter	38.7
Pinterest	30.7
Snapchat	28.7
Reddit	15.8
Tumblr	12.7
WhatsApp	10.4
Google Hangouts	7.7
GroupMe	6
Kik	4.9
Skype	4.9
Discord	4
Periscope	2.1

Most popular social media apps in the United States 2018, by reach

StatInvestor