Average Twitter brand audience sentiment 2017, by vertical

The data describes the average audience sentiments of brands on Twitter as of the first half of 2017, broken down by vertical. According to Brandwatch, in terms of audience sentiments, the industry with the highest positive sentiment among its audience was luxury fashion with a recorded value of 92.99 percent, while in comparison telecommunication ranked in the highest in terms of negative audience sentiment. Telecommunications had a recorded value of 45.77% for negative audience sentiment.