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Leading digitally shared content worldwide 2017

Types of personal information and images shared digitally by global internet users as of January 2017

The data describes the types of personal information and data shared by internet users with others digitally. According to a January 2017 survey of global internet users, 87% of respondents shared travel photos and videos digitally.

Photos and videos of travel	87
Other photos and videos (not sensitive)	82
Photos and videos of my children	70
Private and sensitive photos and videos of myself	54
Private and sensitive photos and videos of other people (e.g. of my partner)	45
Address book/contact information	43
Personal messages (SMS/IM)	42
Scans of passport, driving license, insurance and other personal docs	41
Financial and payment details	37
Personal emails	37
Work-related documents	35
Personal notes and documents	35
Work-related emails	34
Passwords (including auto-logging in websites and apps)	30

Leading digitally shared content worldwide 2017

StatInvestor