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Common complaints about mobile shopping U.S. 2017

Reasons for U.S. mobile shoppers to not purchase more products via smartphone or tablet as of September 2017

The data describes the results of a survey in which U.S. consumers were asked why they do not purchase more products on a smartphone or tablet. The most common complaint was that the screens and keyboards of mobile devices are too small, with 54% of respondents citing it as the main reason they do not do more shopping on mobile devices.

Screen and keyboard are too small 54
Having to type in all of my data 37
Difficulty switching between browser tabs 34
Sites that are not optimized for mobile 28