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U.S. internet user awareness of personalized online advertising frequency 2017

Do you feel that your personal data and your online behavior are recorded and used for advertising purposes?

The data describes the awareness of internet users in the U.S. regarding the usage of their personal data and online behavior for advertising purposes. During the May 2017 survey, 53% of respondents felt that this was done often.

Yes, often 53
Yes, occasionally 33
Yes, but rarely 8
No, never 6