U.S. opinion on companies selling personal data for online ads 2018

The data describes the share of internet users in the U.S. who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62% of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only 6% stated the opposite, by being very comfortable with these activities.