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U.S. primary attitude towards personalized video ads 2017

Primary attitude towards personalized video ads according to internet users in the United States as of July 2017
Created with Highcharts 5.0.149.29.218.518.512.412.459.959.9Enhances the viewing experienceNeither enhances nor detracts from the viewing experienceTakes away from the viewing experienceEven relevant ads take away from the viewing experience05101520253035404550556065

The data describes the primary attitude towards personalized video ads according to internet users in the U.S. as of July 2017. Based on the findings, 59.9% of internet users stated that even relevant ads took away from their viewing experience, while in comparison only 9.2% reported the opposite stating it enhanced the viewing experience.

Enhances the viewing experience 9.2
Neither enhances nor detracts from the viewing experience 18.5
Takes away from the viewing experience 12.4
Even relevant ads take away from the viewing experience 59.9

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